Your World will change between the Entrance and the Exit. You'll see
new tools, smart products a big innovation and it will hit you: that
could change your work, your day, your lifestyle --- even your life.

Macworld
isn't just a hall full of exhibitors or rooms of conference session;
it's a series of calibrations of the world as you know it. Your
perspective will be jolted. Your creativity will be ramped up. You will
walk away realizing it's not just the world that's changed. It's you,
too.