Business Development is central to advancing the corporate agenda,
managing prepress creative and production teams, and exploring
opportunities and executing new accounts in emerging markets.
The content-rich agenda will:
Examine the future of marketing communications from our client’s perspective
Explain how to align marketing strategies with sales execution and client needs
Profile the graphics solution sales professional of tomorrow
Identify new media and other growth trends
Examine the impact of the convergence of design and premedia
Weigh the graphic solutions buyer of today—procurer, marketer or both?
Describe how to understand and implement solution-based selling