IPA Business Development Conference

01/24/2008 - 09:00
01/26/2008 - 17:00
Etc/GMT

Business Development is central to advancing the corporate agenda,
managing prepress creative and production teams, and exploring
opportunities and executing new accounts in emerging markets.

The content-rich agenda will:

  • Examine the future of marketing communications from our client’s perspective
  • Explain how to align marketing strategies with sales execution and client needs
  • Profile the graphics solution sales professional of tomorrow
  • Identify new media and other growth trends
  • Examine the impact of the convergence of design and premedia
  • Weigh the graphic solutions buyer of today—procurer, marketer or both?
  • Describe how to understand and implement solution-based selling