The Digital Publishing & Advertising Conference
The Digital Publishing & Advertising Conference (DPAC) will bring together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry - exploring the new frontiers of "digital" for all content providers, agencies, and marketers. The DPAC will help big and small media and content companies, full-service agencies, and brands get the most out of their integrated publishing and advertising strategies. The program will uncover the big ideas, innovations, and dive deep into the applications of delivering the most compelling integrated digital content and advertising for consumers.
Keynote Speakers:
Cari Weisberger
Senior Partner, GMD Mediaedge:cia
Mike Foley
Product Manager New York Times
Joe Marchese
CEO
Social Vibe
Marta Martinez
SVP Strat Dev.
Havas DIGITAL
Chuck Cordray
VP GM Digital
Hearst
Hear:
• Top publishers explain their integrated content and advertising strategies
• High-level marketing and agency executives forecast the future of digital ad spending
• Industry experts describe what's working and what needs to change with integrated platforms
• Software experts explain new and innovative digital delivery technology
Learn:
• How to create dynamic digital content that engages readers and advertisers
• How to create powerful advertising within digital platforms for brands
• How to boost your audience and overall advertising sales
• How to measure across platforms and determine ROI
• How to leverage the power of the web, email, search, and mobile to build awareness for your digital content
• How to market and promote your content using digital solutions