The Digital Publishing & Advertising Conference

06/25/2008 - 09:00
06/25/2008 - 18:30
Etc/GMT-4

The Digital Publishing & Advertising Conference (DPAC) will bring together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry - exploring the new frontiers of "digital" for all content providers, agencies, and marketers. The DPAC will help big and small media and content companies, full-service agencies, and brands get the most out of their integrated publishing and advertising strategies. The program will uncover the big ideas, innovations, and dive deep into the applications of delivering the most compelling integrated digital content and advertising for consumers.


Keynote Speakers:


Cari Weisberger

Senior Partner, GMD Mediaedge:cia


Mike Foley

Product Manager New York Times


Joe Marchese

CEO
Social Vibe


Marta Martinez

SVP Strat Dev.
Havas DIGITAL


Chuck Cordray

VP GM Digital
Hearst

 


Hear:

• Top publishers explain their integrated content and advertising strategies
• High-level marketing and agency executives forecast the future of digital ad spending
• Industry experts describe what's working and what needs to change with integrated platforms
• Software experts explain new and innovative digital delivery technology

Learn:

• How to create dynamic digital content that engages readers and advertisers
• How to create powerful advertising within digital platforms for brands
• How to boost your audience and overall advertising sales
• How to measure across platforms and determine ROI
• How to leverage the power of the web, email, search, and mobile to build awareness for your digital content
• How to market and promote your content using digital solutions