WebNative | Xinet Users Group

Submitted by xugadmin on Sat, 12/08/2007 - 01:10.

I've seen some collegues of mine charge for the customization, maintenance and even the everyday use of WebNative. As a value add though, too often there is no cost communicated to the client. I prefer showing a charge as a line item on the invoice and then a credit to show some sort of value. At least then you are communicating the value of management and availability. These things all cost soft dollars but need to be conveyed to project value. Where's the value in something that's free? Eric HegdahlPresident, XUGMarketing Technology Officer, Graphic Systems Group

Submitted by xugadmin on Sat, 12/08/2007 - 01:13.

I agree with Scott. Look at your customers needs, and if they would benefit greatly from the features (provided you set up their solution in an organized manner), you can probably get them to pay for customization and maintenance. I think a lot of solutions are value added services designed to make core services more attractive. If WebNative is used as a basic extension of your file system enhanced for your clients ease of access, you might absorb the portal costs in order to attract customers (a marketing tool).

Submitted by xugadmin on Sat, 12/08/2007 - 01:14.

To charge or not to charge, that is the question... to me, both your observations for charging are correct, if a customer wants you to store 'x' amount of data and make this available globally in a branded site, then a charge for the set-up and maintenance should apply, but, if making data available via WN streamlines your efficiency with that customer it means you keep the customer happy and potentially generate more business with them because you offer such a great service...

Submitted by xugadmin on Sat, 12/08/2007 - 01:12.

Using WebNative in your production workflow can facilitate a number of features and functions that can add value to you and your customers in the form of increased productivity, time and cost savings. WebNative can be used for file delivery, digital asset management, online approvals of content and workflow automation to name a few. From my experience, you need to be creative in the way you bill your clients for the service. Try using a pricing strategy which allows for the basic features to be free, and then for a monthly fee you can add some of the more robust features (file conversions, database, triggers and actions, site branding, etc.). You can also set parameters in your pricing policy for the total number of users and the total downloads per month and charge for overages as well. Scott PelliconeVP XUGDirector of TechnologyQuebecor World, Premedia