How real is Digital Asset Management?

I'm a guy who goes out and listens to clients talk about what they need a Digital Asset Management system to do. I tell them how great WebNative is and go on to explain some of the things they can do. Everybody loves it.

So why doesn't every client have a DAM system? Let's not talk about the cost to the consumer as a limiting factor. Who is enjoying success in setting up their clients in WebNative for Digital Asset Management and how is it going?

--Eric Hegdahl